Kietzmann's article: "Unpacking the Social Media Phenomenon: Towards a Research Agenda" gave a graphical analysis of this new storm that has taken over the world in different facets. Using the model of the honeycomb, there are seven functional building blocs that represents the multiple aspects of social networks that social media has transformed since its recent significant revolutionary.
This honeycomb model gives a clear guidance for firms and those who concern a clear guidance to choosing a social media platform. The one that would fit with the purpose and targeted audience who we wish to interact with.
For a personal reflection, there is indeed a distinction and strong emphasis of different building blocs across the social media channels that I have been using. For example, when it comes to being professional, LinkedIn is my go-to platform. LinkedIn's distinguished functionalities are "Identity" and "Reputation", allowing myself to identify and assess colleagues, potential employers and vice versa. However, still a strange element is that there are a few users on LinkedIn who manage to remain mysteriously anonymous.
On the other hand, Facebook is the ultimate playground for me to exercise its most significant functionalities "Conversations" and "Relationships". Whereas, "Sharing" is the core functionality of Twitter where I can go and would almost instantly get an update as well as opinions on a given issue. Of the same "Sharing" function (at the same time, very weak emphasis on "Identity" and "Conversation"), Tumblr emerged as a charming garden of diversity which enables myself and other users to freely express ourselves through the means of photos, quotes, songs that are largely off the mainstream attention. As a result, Tumblr is the companion of my digital (also mental) sanctuary for me and many other friends of mine with beautiful, poignant quotes and photos reflecting our lives.
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